Steve (David Duchovny) and Kate (Demi Moore), beautiful people version couple decide to settle in a small community with their young bourgeois teenager Jenn the arsonist (Amber Heard) and introverted Mick (Ben Hollingsworth). Sublime remains breathtaking decoration, wardrobe to rival Carrie Bradshaw jealous, sports car and golf clubs, they have it all. And for good reason! The perfect family working as an employee (and no relation) for a box of marketing. Their goal: to encourage and direct consumption of their surroundings. Derrick Borte
which The Family Jones is the first foray into the world of film, cut his teeth in advertising, where it is found rather surprising ways (models hired to settle smoking in bars and certain brands of cigarettes for example). With this experience, the director (and writer) has pushed the cap advertising by imagining an ideal family in which the strong desire of his close imitation inevitably lead to a significant increase in its level of consumption. If the film presents itself as a comedy (and fiction), he wakes the viewer yet the paranoia of being himself the object of a campaign ad implied.
For the arrival of Jones in a bourgeois suburb similar to what quickly denounced the movie, a parade of unwanted signs of wealth. One begins to desire the jewelry, handbags and clothing from Kate or Jenn (all classes will find their happiness), High Tech gadgets and luxury watches Steve and Mick (men are not excluded from this call of the giant foot in consumption). Hypnotic and subversive, The Jones Family is at full. Kate, the team leader to drive his little world breakfast on the brands to sell and the targets set. Because Kate is not his first attempt. Housewife many other families earlier, she has eyes only for her curves and selling dreams of being elected "Employee of the Month." For Steve, a former car salesman, the task is rather more difficult. His patter advertising, too light, hard to convince its neighbors. Fortunately for him, the advice of his "wife" will bear fruit and make him a stupid ad.
Anchored in the current economic reality (American debt crisis in the lead), the Jones family through a couple of neighbors, Larry Reynolds and Summer, manages to touch the finger to the tragedy of consumerism frantic, where happiness is supposed to be proportional to goods consumed. Monstrous debt load to resemble Jones (new lounge, luxurious new lawn or jewelry), the Reynolds gradually sinking into the doldrums of unpaid invoices, dunning letters until the final mortgage. The film then slides from comedy to drama of manners with a deadly sequence in the bottom of a pool.
But if the scenario plays with success to run all the abuses, limitations and impact of handling own advertising, adding artificial a love affair between Steve and Kate confuses and drifts toward satire expected a romantic comedy little interest. Seeming to avoid its commitments cynical plot by drowning in a driven cross lover (Kate waive Does his career for love? Abandon she's consumer goods for a more frugal life?), The away from your original film that was its originality. Despite an abrupt end that breaks the romantic lead (we do not give up so easily on drugs consumerism), the film leaves a sense of unfinished business as to what might have been a pamphlet uncommercials fully assumed. The film forays into this universe opaque remain rare (Thank you for smoking or Mad Men for television) the proposed decoding posed The Jones Family only partly meets its specifications. Damage.
Posted: http://www.critikat.com/La-Famille-Jones.html
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